Our agency has extensive experience in developing and activating PR Campaigns tailored to meet our clients’ unique business objectives.
Sakshar Media Group approach to conceptualizing and implementing effective communication strategies includes conducting primary and secondary research, thorough analysis of target audiences and stakeholders, understanding our clients’ vision and strategic essentials, as well as determining desired perceptions.
Following this process, Sakshar Media Group team are empowered to develop influential campaign goals, create key brand and services messages, as well as identify and activate the relevant communication channels necessary to achieve meaningful business results.
Over the years, we have developed strong relationships with a range of media houses and we take a very hands-on and personal approach to achieving media coverage. While we accept the importance and value of a media release in communicating a message, we also offer a more proactive approach – personally briefing journalists and actively pitching opportunities.
We therefore place huge emphasis on measuring the impact of our PR campaigns over time on brand equity, reputation and most importantly value for money.
- Media relations
- Press releases
- Press packs
- Product launches
- Publicity stunts
- Crisis management
- Corporate literature & annual reports
- Organizing media lunches, conferences & launches
- Creative conceptualizing of media engagement activations
- Writing and compilation of newsletters and internal magazines
- Liaising with the media – Print, broadcast and online