puneet kumar kanojiya

Puneet Kumar Kanojia is appreciated by India Book of Records

New Delhi, April 15 – Young, Dashing, Dynamic PR and Media personality Puneet Kumar Kanojia has marked his name in the prestigious India Book of Records. A resident of Rohini, New Delhi Puneet Kumar Kanojia has proven once again that in the current scenario India is a country where youth power is the supreme. The youth of India have not only the passion to excel in their respective fields but also have the talent to mark their identity worldwide.  

 

Puneet Kumar Kanojia has been added and registered as a YOUNG AND PROMISING PR DIRECTOR AND MEDIA CONSULTANT by India Book of Records. It is relevant to mention here that this book is the first in its genre to register bravery, cultural and talented records in the Hindi language. This book has been recognized by the Indian Government and is affiliated with Asia Book of Records. All the International Protocols of Records (IPRS) has been kept in mind while composing the book.  

In the present time, India is known as a fast-growing country where media, public relations, event management, branding, digital marketing and production like fields are emerging at a fast pace. So it is oblivious that the competition in these fields is very tough. But despite all this Puneet Kumar Kanojia has successfully marked himself as a dedicated, hardworking and experienced media personality.

Because of his dedication and talent, he has received this honour which has been registered by India Book of Records. But the road of success was not a cake walk for Puneet Kumar Kanojia. He has been through uncountable ups and downs during his successful journey and many times took toil to excel in his work. And the final outcome is loud and clear in front of everyone.

Born on 3rd February 1991 in Hardoi (Uttar Pradesh), Puneet Kumar Kanojia belongs to a very simple and humble family. His was not a rosy childhood but he never surrendered in front of any obstacle. Since his student life many times he found himself in unwanted and difficult situations but he never lost his courage. Then after successfully completing his education, he started his new venture in the field of media. In his initial years, the glamorous fields of media placed him in many difficult situation and challenges. But he has never compromised with his professional ethics and morals to achieve short term success. Instead of this, he dedicated himself completely and honestly towards his work and never ever underestimated any work.

Probably this is the reason that his ideas and views got maximum accuracy and with slow pace gradually he started blooming as a media professional. Today he is known as the Founder and Director of his own company. His brainchild Sakshar Media Solutions & Consultant Pvt Ltd and Delta News  (National Newspaper), is a renowned name in the field of media. According to Mr Kanojia ‘PR and Media is a very different and demanding profession where you have to dedicate yourself completely for your work. This field runs 24×7 since news never stops for anyone. Being a media person this is our duty to provide accurate and first-hand news to our readers. Though I understand how stressful is this field still it gives me energy and I never get tired from my work. This award means a lot to me and I am feeling very humble to receive this prestigious award. Maybe because of my passion and dedication I have reached here’.

There is no doubt in the fact that it’s really a big honour for Mr Kanojia to get registered by India Book of Records 2020 edition as a YOUNG AND PROMISING PR DIRECTOR AND MEDIA CONSULTANT. To receive acknowledgement and certificate for his contribution in the field of media is really commendable. For this honour and appreciation, Mr Kanojia says, ‘I am feeling very thrilled and humble at the same time to mark my name as YOUNG AND PROMISING PR DIRECTOR AND MEDIA CONSULTANT in India Book of Records. For this honour, I would like to thank the editorial and management department of the book from the core of my heart’.

For Mr Kanojia this is the true moment of glory and happiness because this award has filled his life with more positivity and zeal to excel in this field. He says, ‘These kinds of awards defiantly boost the morale of any youth. Because such awards are proof that your hard work is being acknowledged by society and at the same time these awards make you more responsible and duty bound towards your society and nation.

PR’s Role in Media Relations is an Ethical One

In the era of fake news it’s hard for reporters to know whom to trust and where to source reliable information. Whether or not a company should be noted in an article can be a difficult ethical decision for a journalist. Is this source an expert? Can a vendor be an impartial source and an expert?

The ethical implications for reporters can be difficult when it comes to selecting industry experts. Excluding vendors because they sell products or services may not be the answer – they often provide compelling insights. But quoting vendors is an ethically gray area for some reporters.Paying for placements without disclosing that money has changed hands is never gray. Any time a brand or PR agency pays a writer for placement simply must be disclosed. That’s not media relations – it’s paid advertising. Similarly, when a brand pays an influencer that too must be clearly disclosed, per FTC regulation.

The Ethical Gray Area

Recently, Buzzfeed News called attention to a regular contributor to some of the best-known online publications – Forbes, Entrepreneur, Inc. – for including mentions of his paying clients in his pieces without disclosing the relationship. Buzzfeed documented 20+ instances where the contributor referenced and linked back to his agency’s clients without disclosing a relationship. The Buzzfeed article had a biting headline summarizing the problem: “If public relations is too hard, you can always just pay a journalist to write about your brand.”

In this instance, a PR pro was using his position as a contributor to get high-profile mentions of his paying clients. These publications are highly respected outlets assumed to have neutral, if not at least fair and balanced, content. While not a reporter per se, his repeated use of his contributor status makes for an ethically gray area. At what point is a contributor abusing his position versus creating quality content?As noted above, what’s not gray are FTC rules that influencers and content creators must disclose paid relationships. And that’s a key reason why this issue is so upsetting for many PR professionals.

The Value of Relationships

PR is not just about how many clips you can get for a brand. Yes, we like to see the brand mentioned favorably in print, but that’s an outcome or result of our “real” job. Our actual job is to build brands and reputations – for the company at large, or its executives, thought leaders and customers. Part of this brand/reputation building stems from our being masters of media relations. And, it’s the relations part of the phrase that really matters. Building a strong relationship with a reporter happens over time – after having connected him/her to credible experts, opinions or data they need to write powerful stories. By providing reporters with valuable information, we start to gain their trust and build a relationship.

There is a clear line between paying for mentions as opposed to offering quality insights from a trusted source. And that’s why the role of a PR practitioner is vital – we build that relationship between our brand experts and media. The expectation is not that the media automatically will include our brand in an essay, but based on our previous relationships our media contacts should know they can trust us as a resource.

How should marketers and PR pros take a stand on cultural issues?

“We Accept” diversity drive to Patagonia’s “The President Stole Your Land” campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no denying that the political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today. From small businesses to Fortune 100 corporations, brands managers fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace.What’s more, opinionated consumers are pushing brands to share their beliefs. REI, for example, was pressured by its customers to stop selling hiking products made by gun manufacturer Savage Arms/Vista Outdoor. In the wake of the February 14 Parkland shooting, Delta Airlines, Enterprise, Hertz Global, MetLife and a dozen other brands bowed to gun control activists’ insistence that they end discounts for NRA members.

1. Give your brand a reality check.

When you try to please everyone, you end up pleasing no one—especially when taking a stand on social issues. As Nirmalya Kumar states, “The problem is that aspiring brands want to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.”

Faith-driven retailer Hobby Lobby and restaurant chain Chick-fil-A, for instance, seem to have accepted that their conservative political views may alienate their more liberal customers, while forging a tighter bond with their core audience of family-values shoppers.

2. Know your brand and your customers.

 “Ultimately, brands need to prioritize narratives that will resonate with their audiences and that are authentic,” writes Doug Randall in a Target Marketing article, “New Brand Politics: When to Take a Stand on Public Issues.”

“That means taking an honest look at the topics of interest to the people engaged with your company … Invest time and resources into understanding what your target audience cares about beyond your product or agenda.”

Patagonia is often cited as the textbook marketer in this case because it exudes passion for the outdoors, as do its customers. To walk its talk, Patagonia sells “equipment or gear,” not “clothing” and it digs deep into activism, taking the government to court to protect wilderness areas. As a result, the company doesn’t just have a loyal fan base, it has brand evangelists.

3. Be intentional about your brand activism.

Strategic, well-executed advocacy campaigns can endear brands to their customer base. However, beware the executive whose opinions aren’t in sync with his or her brand and audience, and who has access to a national media platform.

Under Armour’s CEO casually commented during a CNBC-TV interview that a business-minded president like Donald Trump “was an asset to the country.” The resulting call to boycott Under Armour products spread like wildfire on Twitter. Make sure everyone associated with your brand, who has a public platform, is in tune with your company’s and your customers’ values and speaks to them consciously – not arbitrarily.

4. Prepare for fallout.

In our ever-more divisive world, even the most well-intentioned cause campaign will trigger someone to respond negatively. The likelihood that a few dozen or even a few hundred of your customers might complain isn’t necessarily a reason to drop a political stand or desist from doing what your brand feels is the right thing to do.Take Target, for example. Despite threats of boycotts, the retail giant has remained steadfast in its multi-year “Take Pride” campaign in support of the LGBTQ community. Target’s actions—from signing onto an amicus brief to redefine marriage (2014) to selling rainbow-themed t-shirts—are all centered around its manifesto, which gives Target the necessary platform to withstand anticipated blow-back.

5. It’s okay to be non-partisan— but do something to make the world a better place.You don’t have to be controversial. Take, for example, Whirlpool’s “Care Counts” program, which installs washers and dryers to make a positive impact on student attendance through the simple act of providing disadvantaged students with clean clothes.It seems to be working, as Whirlpool reports on its carecounts.com website that attendance rates for high-risk students increased from 82 percent to 91 percent during the 2016-17 program. While a laundry initiative isn’t inherently political, nor is it likely to achieve viral fame, it is authentic to the appliance company’s brand. It’s also deliberate about making the world a more positive place for people who need it.As a marketer, leading your brand into the world of social or political advocacy has its risks, of course. However, not standing for something beyond your bottom line, or not speaking up when you know it’s the right thing to do, is just as risky.Remember the words of Maurice Saatchi, co-founder of agency Saatchi & Saatchi: “If you stand for something, you will have people for you and people against you. But if you stand for nothing, you will have nobody for you and nobody against you.”

How and why PR pros should set up an editorial calendar

In a perfect world, we could put pushpins on the calendar to plan days, weeks and months of special events, announcements, contests and news to share.It’d be an entire roadmap of content, blog topics and email promos.

Of course, anyone who’s walked the PR planet for years knows that social media—and breaking news—can quickly overturn your best-laid content plans. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled—or axed altogether. That’s why you—and your editorial calendar—must be flexible.

 

 

First steps

Planning content in advance brings challenges, but savvy communicators still keep a framework in place. It’s crucial to follow a template that allows you to track and update how you will distribute content.Luckily, hundreds of online templates are available to download free, or you can create your own document. You might opt for something rudimentary, such as tacking a page from a large desk-blotter calendar to the wall.When choosing a format for your editorial calendar, ask these seven questions:Will you be using it for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)?

Will you need separate content calendars for calls to action, keywords and generating leads?

Do you prefer a weekly, monthly or quarterly calendar?

Is the calendar visually appealing and easy to organize and revise?

Will your team communicate online via Slack, or are you a solopreneur who prefers a paper calendar?

Do you need a dashboard-style content calendar that has separate fields for deadlines, reviews, sales-campaign collaborations, departmental/client approvals and publishing dates? (Agencies, corporate communicators and larger teams typically use these.)

Is the calendar simple, realistic and structured for maximum efficiency?

Different kinds of content Once you’ve chosen your template, mark special dates, events and occurrences on your calendar. There are four types of content to plan for: Date-specific content: Begin with dates that are known and probably won’t change, such as the anniversary of your company’s founding, a client’s annual golf outing, the Memorial Day parade or a state budget hearing.

Evergreen content: Not tied to a particular day, evergreen content can be used any time during a month, season or year. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. If you’re educating people about the dangers of drunken driving, you can use the same content for the Fourth of July holiday or Super Bowl Sunday.

During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month. For specific dates such as World Autism Awareness Day on April 2, you’ll have to wait until the following year if you miss it. The same is true for Valentine’s Day and Halloween.Once you have marked both date-specific and evergreen content on your calendar, backtrack a few days or weeks and note when you should start drafting press releases, inviting reporters or recording videos. Doing so will ensure your pitches and posts are timed appropriately. Also, when pitching print magazines, consider the necessary lead time. Magazine editors often need to receive story ideas three months before an issue’s publication.

Breaking news: Although breaking news can’t be planned, it’s still an important facet of editorial calendars, because it gives you opportunities for prominent placements and can help you build your credibility with reporters. For instance, if a celebrity breakup is making news and your client is a relationship expert or a lawyer specializing in prenuptial agreements, you might ride the coattails of the national story. Dubbed “newsjacking,” this practice requires PR pros to think on their feet.

Communicators will stand out for responding to a journalist’s “help a reporter” request for a story source on HARO or for contacting reporters quickly and efficiently when news breaks. Your willingness to be a subject matter expert can boost your credibility and earn you free press. You don’t necessarily have to create news; you just have to reach out to journalists who are facing tight deadlines. If you can offer a fresh angle on a story—and are willing to talk in a pinch—then reporters will consider you a dependable source for future stories.

Repurposed content: Don’t archive or throw out your old material, thinking, “Well, this is history.” Peruse your past content, and pick out your most popular stories and posts. You can probably tweak a headline or freshen up a statistic and repackage the material as a slide deck, video or podcast topic.

In the end, the right calendar format—and a willingness to think nimbly—can foster exciting content opportunities.

Five PR moves that improve lead generation

Public relations can benefit all aspects of a home builder’s sales process. For one, it is a great way to raise overall awareness of a business – that is, generate buzz, get people talking, position the business as having momentum – so that when you make a sales call, the prospect is predisposed to listen and believe. Thus, it helps in closing a sale. On the other end of the process, PR can also be effective at generating sales leads.

Here are five proven ways that public relations can generate sales leads:

1. Blog Regularly
The best way to drive traffic to your website, where you can capture leads, is through a keyword-driven, regularly updated blog. The key is “regularly updated” and the data supports it. Companies that publish 11 or more blogs per month generate more than four times the leads as those that blog four-to-five times each month.

As opposed to advertising, a blog does not interrupt potential customers to get their attentions. They are seeking you out when they visit your blog. Blog posts also have a long shelf life as a valuable lead generation tool. Hubspot, a cloud-based marketing and sales software provider, found that 75 percent of its blog views and 90 percent of blog leads came from old posts.

Blogging can be challenging if you’re not comfortable writing. But remember, you’re not trying to win literary awards with your blog. The goal is to provide relevant information to help potential customers in their buying journey. Just focus on getting the facts straight, speaking plainly and then shutting up. There are few things more numbing than a long, rambling blog. A blog is a great avenue to build trust and credibility that will benefit you and your company in the long run.

2. Get Social
Social media channels like Facebook, Instagram, Twitter and YouTube have become ingrained in everyday life for many people. In the U.S., 68 percent of adults regularly visit Facebook and 73 percent visit YouTube. It’s estimated that 86 percent of home buyers view online videos in their journey to find a home, and 69 percent of real estate agents use Facebook for their business. (Maybe if 86 percent of them did they’d sell more homes!)

In public relations and sales, establishing and maintaining relationships are crucial to success. Similarly, social media is all about connecting and establishing relationships. But connecting with potential customers is just the first step. To nurture those relationships you need to keep your social media profile active and the content interesting, informative and entertaining.

3. Generate Publicity
Getting mentioned in the news media is a great way to raise your company’s profile and attract sales leads. It works because publicity implies a third-party endorsement. Unlike advertising purchases, being included in a news or feature story requires that people whom you did not pay – such as the writer and editor – believe what you say is worth sharing. Readers know this, which is why they are more likely to believe a news story versus an ad about you.

Pitching a story to the media about your company is like pitching anything else. Most of the sales rules and tactics you already know apply. But don’t just try to sell journalists your product – help them solve their problem, which is providing their audience with a truly compelling story. When working with the media, focus on what is most unique and noteworthy about your company, your people and your products.

4. Speak In Public
Speaking opportunities are another effective public relations tactic for business owners to raise awareness about your company and to position yourself as a thought leader. Share your expertise by speaking at professional conferences, civic clubs, chambers of commerce and other gatherings. It’s a sure-fire way to generate sales leads on the spot. Audience members will approach you afterward and ask for information about your company and products, which will often lead to new clients.

Organizations are always looking for good speakers. If your presentation hits the mark, it may lead to more opportunities. One final thought on public speaking: Make sure you post on your blog and social media any upcoming appearances, then follow-up with pictures on social media and a blog post highlighting the event.

5. Form An Advisory Council
Everyone knows word-of-mouth is the best marketing. When someone hears about your business from a friend or family member, they invariably become a warm sales lead. You generate word-of-mouth marketing by identifying people whom are likely to influence your potential clients.

One good way to do this is by forming an advisory council, in which you honor 10 to 15 influential people by inviting them to attend a regular meeting during which you share information about your business and ask for advice on how to better serve your customers. Treat them like a real board of directors by paying them (it doesn’t have to be much) to attend these meetings.

When you pay someone for their opinion, provide them information about your company that you don’t share with just anyone (not company secrets, but marketing plans and other non-proprietary operational information) and remind them how important they are, it is virtually guaranteed they are going to tell others what you told them. Before you know it, you’ve created your own word-of-mouth lead generation machine.

Lead generation is a never-ending process. But an integrated public relations plan will help you connect with potential customers and, ultimately, generate new leads.